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Know exactly what your website needs before you build it.

Most websites fail before anyone touches a builder. The Website Clarity Kit walks you through the decisions that actually determine whether your site works for your business.

the designer review - website clarity kit

Inside the Kit

An 11-page PDF that does the thinking most builders skip.

Before you pick a builder, choose a template, or write a word of copy, there are questions your website needs you to answer. Most people skip them. That's why so many sites look fine but don't convert.

01.

Website Global Typography

Five distinct website types with different jobs. Figure out which one yours actually is.

02.

Readiness Worksheet

What you need in place before any builder opens. Most people are missing at least two things.

03.

Headline Framework

Before and after examples showing the difference between a headline that works and one that doesn't.

04.

AI Prompt Library

Practical prompts for copy decisions most business owners get stuck on.

05.

Planning System Preview

A look at the full planning framework available to subscribers.

Who This is For

Built for small business owners who want a website that actually works.

Not for developers. Not for designers. For people who are running a business and need a website that does its job, whether you're building it yourself, using AI, or working with someone.

You've opened a website builder and felt stuck before you even started.

Your site looks fine but isn't getting enquiries or converting visitors.

You're not sure what your website actually needs to do before you build it.

You want to use AI to build your site but don't know where to start.

Who's Behind This

From a working web designer who's seen what actually works.

The Designer Review

Independent coverage of website builders, AI design tools, and what it takes to get online.

The Website Clarity Kit came out of watching capable business owners make the same preventable mistakes, and wanting to give them something useful before any money changed hands.

Start with a clear plan.

Get the Website Clarity Kit and know exactly what your site needs before you build anything.

Your Website Clarity Kit is one step away

Drop your email below and you will get instant access to the kit.